Advertiser guide: working with third parties

Introduction to Google’s online advertising

Advertising with Google allows you to reach new customers at the precise moment they’re searching for your type of products and services. You can choose to be charged for clicks, impressions, or conversions, depending on the type of campaign you run.

Once your ads are running, we provide performance data so your third-party partner can track what’s working and what’s not. Google’s AdWords and AdWords Express advertising products are highly accountable, helping you understand precisely the return on your advertising investment and allowing your third-party partner to make adjustments to optimize for the best possible return. For a summary of the differences between AdWords and AdWords Express see

In addition to Google search, you can also run ads on Google’s network of partner sites (places where you may have seen the “Ads by Google” message) – including YouTube. On this network, you can take advantage of other ad formats, such as image ads and video ads.

Google and third-party partners

We believe that Google advertising can help your business succeed. However, you might not have the time or resources to devote to building – and regularly maintaining – a successful account. Or maybe you’d just like some help optimizing from an expert.

That’s where our third-party partners come in. There are many different types of third parties out there, from the largest advertising agency and yellow page publisher to the one-person web consultant. To help you select a third-party partner, we’ve developed our Partner Programs. Participating third parties that have met the requirements of one of our Partner Programs may display that program’s badge on their websites. Two badges that you’ll probably see most often are Google Partner and Premier SMB Partners.

To confirm that a company is certified within our Partner Programs, click the badge on its website. If the company is certified, you’ll be taken to its profile page on Google.

Google Certified PartnerFull Adwords Certified Partner Discloser
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